TCP provides industry leading customer relationship management. We work with a select customer base to develop our understanding of their customer needs. We provide expert knowledge of relevant products, industry trends and market opportunities to make the complex simple. We have a dedicated team of professional account managers, customer facing inventory experts and an in house design team, who are all focused on ensuring we exceed our customers’ expectations.
We adopt a proven 8 step approach to Category Management.
Using the most relevant market data and coupled with our own regular store audits, TCP provide our partners with up to date market insight. We review pricing, packaging, range, specification, shopper navigation, shopper selection and Point of Sale (POS).
We fully research our partners and their consumers to understanding why the category is shopped the way it is and identify further opportunities to improve the shopping experience.
At TCP we understand that light bulbs are a distress purchase which has a very clearly defined shopper journey. We support our partners in making a complex category simple and by providing effective retailers layout (planogram) which aids quick and correct consumer selection but also encourages trade up through a value ladder of good, better or best.
We are fully committed to our selected partners and commit to holding regular performance reviews, continuously analysing the retailer Electronic Point of Sale (EPOS) data to predict and spot future trends.
We work with our partners to ensure that fixtures and layouts are agreed and in place before the lighting season commence.